Practical AI for Business
Practical AI Without the Noise
An excessively practical, hands-on masterclass for Dutch businesses ready to go from asking AI questions to building real work solutions. No software to buy, no coding to learn, just immediate, practical skills you can use the moment you step out of the room.
3 hours · Hilversum, August 2026 · limited spots · basic computer skills is all you need
Who Is This For?
For people working in business across the Netherlands who've already used an AI chatbot and want to go further with it.
You work in a business, big or small
You don't need to be technical, and you don't need an IT department. Being comfortable with a computer is enough to follow along.
You've used AI, but only to ask it things
ChatGPT, Claude, or similar. You've had conversations with it, but you haven't used it to actually build something for your work yet.
You want to go from asking to building
This course is that bridge: from typing questions into a chat box, to using AI to actually do real work.
Have a Claude account already? Great, bring a laptop and follow along live. Don't have one? No problem, you can just watch and pick it up afterward.
What You'll Learn
Six concrete, recognizable tasks from a real business. No theory, no abstract examples. You'll see them happen live and do them yourself by the end.
Find and reach new customers automatically
Wake up Monday morning with ten personalised emails drafted to new customers waiting for you to click send.
Price a new product correctly
Build a pricing model and adjust it live until the margin and the numbers work.
Clean up invoices without manual work
Turn a stack of messy PDFs into an organized, accurate set of records automatically.
Actually understand your numbers
Cross-reference cash flow, stock, and team performance, and find things you'd never have spotted otherwise.
Build a website without a developer
From nothing to a live, working website, in about the time it takes to read this sentence.
Make your own news briefing or podcast
Current news for your industry automatically summarized into something you can listen to on the go.
Bonus (if there's time): setting up a digital avatar of yourself, for FAQs, explainers, or intro videos, without being on camera every time.
Tools You'll See in Action
During the course you'll see Claude, Lovable, HeyGen, and Gemini used live. You don't need to buy any of them to benefit from what you learn here.
Why This Is Different
No software to sell
We use Claude during the training, but I have no tool to sell you. What you learn applies to pretty much any AI tool.
You can repeat it yourself
No black box. You'll understand exactly what's happening, so you can keep doing this on your own afterward, without needing me.
Small and personal
A small group, in person, with plenty of room for your questions.
Your trusted advisor
I'll show you what works, then you're on your own to keep using it. No upsell, no subscription.
About the Organiser
Bernard Wright has been building practical digital tools for almost two decades. He cofounded an AI startup which predicted national harvests for commodity traders to price deals in 18 countries, built transgovernmental intelligence systems to tackle mountain gorilla poaching, and tracked pirates by satellite for the UN. He has tasked satellites to monitor deforestation, flown drones for flood management, run underwater sonar surveys on the Nile for conservation, and flown aerial surveys for carbon projects.
Clients include German federal government agencies, the World Bank, Dublin City Council (where he built 3D digital twins used for emergency response planning), engineering corporates, financial institutions, SMEs, and non profits like the National Geographic Foundation.
He's been using AI since his Fieldy days, and now uses it daily, with far more impact than ever, including running his own bone broth brand alongside everything else. People keep asking him how he does it, which is why he's setting up this course.
He lives in Hilversum with his Dutch wife and two kids and is enjoying working on more local projects.
“I think AI can exponentially benefit a business, but only if you actually know how to use it. That's what this course is for.”
Cost
Free for the first cohort
This first group gets the training for free. It's the first run, so you'll have real input into how the course develops. Later cohorts will be paid.
Sign Up
Limited spots for the free first cohort. I'll get in touch with you personally.